Some where around June 2013, Google Adsense introduced to its dashboard, what is termed as Google Adsense Scorecard.
The Google Adsense scorecard is visibly located in the down right side of the front page in Google Adsense dashboard which is labeled as Scorecard and clearly stats Revenue Allocation, Site Health, Google+.
The Revenue Allocation segment is further subdivided into Recommended Ad Formats, Text and Image Ads enabled, crawlers error.
The site health actually deals with how google adsense crawler deals with your site in terms of loading speed, hence if your site loading time is a little slow, you will be notified of that via this session.
Personally, I do not think the Google+ tab is really effective because all adsense scorecards I have seen always have the Google+ rating cycles complete, well, maybe this is because these sites have the Google+ button implemented.
Okay, enough of the brief explanations(tho I know its necessary) but let’s head over to the subject matter which Is based on the scorecard.
Attention To Google Adsense Scorecard, Does It Help?
Most people tend to believe that the Google Adsense scorecard helps in improving revenue from Google Adsense Ad placement and also help improve user experience with your webpages but personally I do not think this is completely true.
I recall when the scorecard was newly introduced, I was having the red rating cycles instead of green on all reports except for the Google+. Even the reports labeled as Recommended Ad format and Text and Image Ads enabled were displaying a yellow exclamation mark which means I had to fix those.
Looking at my Ad formats, I was using the recommended ad formats and image and text image were enabled for all my ads except for the link ads which obviously does not show ads expect links in form of texts so what actually wasn’t I doing right?
I never actually did any adjustments to my ad placement neither did I change my ads display format because I was pretty sure I was correct hence I was still having the fixing symbols but as time went back, these symbols changed it self.
Some couple of days back, I checked and realized that all scores were rated good except for the Site Health which am still working on understanding but these changes never really had a better effect In my adsense cpc.
I personally do not think paying so much attention to the scorecard on your Google Adsense dashboard is a necessity instead, just make sure you are using the right ad placements format that fits into your site design and also make sure to enable both text and image ad type and you are good to go.
What’s your experience with the Google Adsense Scorecard, did it have any positive experience with your earnings?