One of the leading smartphone producing company HTC, has announced a new “golden” version of the HTC One to go alongside other colour versions that like silver, black, red and blue versions. As a mainstream color option, this version isn’t plated with the precious metal — rather the aluminum chassis has been treated with a “champagne” color, similar to the “gold” iPhone 5s. Besides the eye-catching exterior, it’s basically the same handset we’ve been using since the spring, with a Snapdragon 600 CPU, 1080p display and Android 4.3 plus HTC Sense 5.5.
The gold HTC One is said be released across Europe “with a number of partners,” HTC says, adding that details of local availability will be revealed later today.
Probably Apple released the Gold iPhone 5s and it sold, maybe that’s what HTC is aiming at but I’d hope it works out for them. I just hope they don’t put a high cost on this one to scare customers.
Here’s The Press Release
HTC ONE® RECEIVES GOLDEN MAKEOVER FOR CHRISTMAS
The world’s best smartphone, now in Gold arrives in Europe
London, November 25th, 2013 — HTC, a global leader in mobile innovation and design, today unveiled its award-winning HTC One flagship model in a sophisticated new colour. Available across Europe and building on the existing colour portfolio of Silver, Black, Blue and Red, the new HTC One in Gold packs the power and acclaimed features of this premium model into a brushed body with black accents that oozes luxury and style.
Philip Blair, President of EMEA commented, “Building on the all metal design of the HTC One, and the recent success of the HTC 18 carat gold MOBO phone, we are excited to have developed our own gold device, offering yet more choice to consumers”.
The HTC One has won international recognition for its stunning design. With its striking brushed finish and metal unibody design, the latest shade makes gold the glamorous colour of the festive season and a must-have for starting 2014 in style.
This latest addition to the family comes with all of the features of the HTC One, including HTC Zoe, HTC BlinkFeed and HTC BoomSound. The device will be available across Europe with a number of partners.